A CRM (Customer Relationship Management) module is a crucial component of business management software that focuses on managing and improving interactions with customers and potential clients. A CRM module is integral to modern business operations, especially for organizations aiming to enhance customer engagement, increase sales, and provide exceptional service. Here’s a breakdown of its key features and functions

Key Features of a CRM Module

• Contact Management
• Sales Management
• Customer Service
• Marketing Automation
• Analytics and Reporting
• Integration with ERP
• Task and Activity Management:
• Customer Leads
• Appointment Calendar